Technology is something that is forever changing. It is something that we are constantly learning about and something that we use on a daily basis. But why is it that small businesses seem to be apprehensive about new technology? It may be because of the price, the lack of knowledge, or maybe it’s the time. Either way, technology is a great asset for small businesses, and here are a few small business technology trends that we think business owners should be aware of!
Remote Operating Strategies
When the pandemic hit in early 2020, many businesses switched up their operating strategy to accommodate a decentralized operation. Since then, we have seen a huge growth in the number of businesses deciding to keep with their “work from home” strategy. They did this as an attempt to cut overhead costs and widen their talent pool. This change came with a huge uptick in certain technologies and software that were being used, whether that is Slack, Google Suite, or Microsoft Teams. More often than not, the subscription price to these programs is cheaper than their rent or payment for an office building. That being said, if a small business owner were to take the time to strategize and learn about the possibility of a remote operating strategy, they would be able to significantly cut overhead costs and expand their business.
Online Customer Interactions
Most small business owners will tell you that they rely heavily on face-to-face or person-to-person conversations. They like to build those close relationships with their customers. But with the increase in working remotely and the want to expand your business outside the local area, face-to-face conversations may not always be possible. This is where things like webcam meetings over Zoom and live chat options on your website become vital. With the ease and convenience of tech-assisted transactions, your customers will likely continue to use these services even after the need for no-contact service disappears and the world returns to some normality. A small investment of time and money into these services is sure to pay out in the end.
Heightened Cyber Security
As talked about in a few past blogs, cyber security for small businesses is vital. Making sure you spend the time and money now, so you don’t end up wasting resources later, is important to any small business. According to research from BullGuard, 60% of small business owners don’t think they’ll be the target of a cyberattack. Unfortunately, 61% of small businesses fall victim to cybersecurity breaches. There are a few simple steps that one can take to help protect you and your business: update software regularly, provide adequate employee training, invest in encryption softwares, and hire an IT expert. Implementing a few or all of these steps is sure to save you time and money in the long run.
Whether you are looking to tighten up cybersecurity, explore the idea of a decentralized work station, or want to increase online customer interactions, our new Friendly Managed Services can help! We pride ourselves on helping small businesses protect and grow their hard work. Give us a call to set up an appointment today!
1 comment on “2021 Small Business Technology Trends”
“Work from home” strategy significantly reduces overhead costs, that’s true.
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